
By Leslie Stevens · April 2007
NINETY-NINE times out of 100, it’s a bad thing for integrators when a manufacturer closes its doors. But for The HomeWorks Group, a negative was turned into a positive.
Upon manufacturer Unity Systems’ exit from the marketplace in 1999, The HomeWorks Group assumed that many systems contractors and homeowners would be left in a lurch. Equipped with that belief in mind, the company set out to be a support system for inconvenienced customers.
Q. How did The HomeWorks Group start in the industry
A. During the early 1980s, we started our company with a focus towards providing security systems into upscale homes. That was about the extent of available technology for the home then, and we operated as Advanced Security Engineering. As technology developed, our company began installing more sophisticated control systems for the home. One such product that we became enamored with, and eventually fully embraced, was the Home Manager, which was probably the first viable home automation product offered to our industry. In a single product, it incorporated security, lighting control and a zoned temperature control module that rivals the capability of systems available even today.
The Home Manager was introduced by Unity Systems in 1985, which actively sold the product through about 125 dealers across the country until 1999. During its 14-year production run, close to 6,000 systems were installed into large residences. In 1999, Unity Systems closed its doors and ceased to operate as a company.
Q. Who typically purchased The Home Manager
A. In the 1980s and 1990s, the impending energy crisis was on everyone’s minds, and people building large homes were hungry for anything that would make their homes more efficient—and justifiably so. The Home Manager’s ability to control temperatures on a room-by-room basis helped make the home more comfortable and energy efficient.
Q. What was your mindset for becoming a support system for these customers
A. When Unity Systems went out of business, we had installed several hundred systems into homes where the technology was extremely appreciated. This was a big percentage of our customer base. We were compelled to support these clients and we knew that the systems require some maintenance and would occasionally need repair. We believe the Home Manager continues to be cherished by most of its owners, and some attributes of the system cannot be effectively replaced with newer control systems. Clients want to maintain the capabilities of the original system and, in fact, many want to take advantage of improvements that we have created and made available.
Spotlight on: Gene Jordan and Tom Kadlec E-mail: gene@thehomeworksgroup.com |
About the author
Leslie Stevens
Leslie Stevens is president of Eclipse Marketing, a full-service marketing and public relations firm. Stevens regularly contributes articles for the security market, A/V industry and builder arena. She can be reached at (949) 363-5340.
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